I love the cinnamon flavor. If I mix it as the only flavor in a liquid it tastes just like cinnamon candy. Being that I don't care that much for candy, I now mix it half and half with my tobacco flavor. I still mix the cinnamon at 5%, and the tobacco at 2.5%, but the tobacco flavor is super concentrated. This gives me such a wonderful flavor of tobacco cut with cinnamon. It is not too sweet with the tobacco mix, still has a nice TH, and is my favorite flavor combination.